Response to Article Designing a Business, Not Just a Product
The business and product article was very enlightening to read, since it demonstrates just how difficult it is to be successful in today's market. With the "niche market" developing, producers cannot just simply create a product and be finished with their work. They must advertise it, make sure it has an edge over its competitors, and most importantly, provide it with good complements while eliminating alternatives. This is no easy feat. The best example available of this, which is used by the article, is Apple with its iPod. Apple didn't just make an mp3 player, they went far beyond. They created an amazing complement in the iTunes service, where you can organize and purchase music. They made it accessible to many more people by creating different version like the Shuffle, Nano, and Video so that people could get some sort of iPod regardless of how much they were willing to spend. Also, Apple made it compatible with different computers, music files, and made it work no matter what you had. And it is much simpler to use and to transfer music to other mp3 players as well. And with new upgrades being released all the time, people are tempted to buy newer ones all the time, and Apple is able to increase their profits. Apple created a whole iPod business, not just an iPod, and that is the key to success in today's market.
-Ivan Kukharkin
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