Welcome to Rye Country Day's Economic Blog. Here you will find perspectives by students taking Economics at Rye Country Day School. It is meant to be a forum where students can openly express their ideas and take positions on relevant economic issues. I urge everyone to participate in presenting their own ideas in an open manner so that we can all learn from each other. Regardless of whether you are currently taking Economics, everyone is invited and encouraged to comment on articles and get involved. Feel free to e-mail me, Alex Osborne at firstname.lastname@example.org , with comments or suggestions.
Monday, December 11, 2006
Featured Entry - College Spam
As I think back on the past year, there have been very few constants. However, one thing I could always be sure of was having one or two pieces of mail from colleges waiting for me at the Post Office. I've narrowed it down to there really being three types of this mail. The first is a greeting, a hello, an introduction. This type obviously makes business sense from the college's point of view as it increases the number of students who are aware of the college's existence (something very important if the college wants people to apply). The second type also makes sense, follow-up mail from colleges that I have expressed an interest in. The third, however, makes, to me, no sense whatsoever, second, third, fourth, fifth, or even sixth mailings from colleges that have never heard from me at all. Yes, by now I know their names, but their incessant mailings have hardly made it more likely that I will apply there. As I toss my sixth piece of 'college spam' from Hood into the recycling, I wonder just how much money must be wasted with all of these mailings. Perhaps this is one of the reasons for the high cost of a college education. The solution seems, to me, to be simple, to only send one piece of mail unless interest has been expressed. The money colleges will save from this practice will more than make up for the handful of students they might possibly miss out on.
- Philip Waller