I want to discuss some economic factors of bookfairs at RCDS. For one, the concept of a bookfair has clearly changed over the years into “a fair that also has books,” as I like to call it. This likely transpired due to noticeable economic advantages in broadening the scope of a bookfair, especially with kids growing further away from entertainment in reading as each day brings about another technological benefit to today’s fast-paced, ADD-fixated youth. With food also, the school can charge a lot of money to kids for meals, but they have no problem paying it, as it gets charged to their school account instead of requiring cash. Also, with various “kiosks” selling products hardly associated with students (bags, jewelry, candles, etc.), it is obvious that the very parents who bring their children to the book fair are targeted just as much, if not more, than kids as consumers.
- Andrew Citrin
2 comments:
To me, the RCDS bookfairs are doing what malls have been doing for years. They provide goods to be sold and to keep you their once your doing your shopping, they add the incentive of food. Studies have been done which show that people spend more hours at a mall subsuquently more money when their is a food court available or some viable food source. RCDS bookfairs are looking to capatalize in the same way. They sell books and then to keep you their longer, they sell food resulting in profits from the food as well the additional books which may be bought from your prolonged stay. Another factor important factor is that the bookfairs don't just sell books. Once again they are trying to capatalize in the same way malls do. The more goods they put into a small space and therefore at your convience such as jewelry, clothing, and other various items, the more they hope to make and do. To make the most money, RCDS tries to provide many goods that will appeal to the shopper as well food to add to the convienence.
Also, I am pretty sure that the book fair makes the most money from the out of school vendors who come to sell their goods at our book fair. We take a good commission without paying for anything ourselves. These vendors who sell toys, jewelry, clothing, etc. also tend to sell the most expensive things that bring in the most money. The variety keeps people interested, and I feel like the food is also just another bonus to this.
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